Unit Economics
Your per-unit cost breakdown
Manufacturing or wholesale cost per unit.
Fulfilment + last-mile delivery cost per order.
Cost-Per-Acquisition — your paid marketing spend per sale.
Your desired net profit margin (0–99%). Capped at 99% to avoid division by zero.
Cost Breakdown
- COGS$15.00
- Shipping$5.00
- Ad Spend$10.00
- Total Landed Cost$30.00
Live Results
Total Landed Cost
$30.00
COGS + Shipping + Ad Spend
Break-Even Price
$30.00
Do not sell below this price
Psychology Pricing Tiers
Based on a $50.00 target price at 40% margin.
The Charm Price
Psychologically just under a round number — drives conversions.
The Premium Price
Clean, flat price — signals quality and builds brand trust.
The Bundle (Buy 2)
Buy 2, get 10% off — boosts AOV and total revenue per order.
$45.00 / unit (10% off)
Pricing is only half the battle.
A 1-second delay in page load drops conversions by 7%. You have the right margins — now you need the right architecture.
Book a Free CRO AuditAll 3 tiers update live. The Charm Price targets conversions, the Premium Price signals quality, and the Bundle maximises average order value.